Marketing Plan for Internet Cafes In India Essay -- Business Managemen

Marketing Plan for Internet Cafes In India Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in this Internet Cafe business plan a reality in the year 2003 in few states in India. This plan is for Indian Markets only. Internet Cafe, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Internet Cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues. Marketing will play a vital role in the success of Internet Cafe. Internet Cafe must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer enters Internet Cafe for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction. Target markets include: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Students from nearby housing centers. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Business people from the downtown business centers and professional buildings. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Seniors from nearby retirement facilities. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Family members – People who have relatives abroad. This group is very large in few states in India especially states like Kerala where minimum one member from each family living abroad. Situation Analysis Internet Cafe opened its doors for business a little over a year ago. Business is good, and customers have been impressed with our offerings, but we need to focus our efforts on implementing the strategies, programs, and tactics outlined in the original business plan. Differentiating ourselves from other more traditional cafes has given us the ability to effectively compete on the beverage and pastry side of the business with the already entrenched competition. Sales are brisk and in-line with projections. The Internet services side of the business is rapidly being accepted by the local community. Memberships are meeting the projections outlined in the business plan, and sales of Internet services are meeting the goals forecast. Students love to gather for late... ...ove the allocated 20%. We'll be able to hire the marketing manager earlier, and we'll be able to provide more equipment and possibly add an additional location. Revenues miss projections - We have to be prepared for this possibility. If we miss our projections, we simply have to re-double our marketing efforts. The danger in this scenario is that the first reaction to missed projections is to decrease spending, particularly marketing expenses. We can't do that! We have to get our message out to the target market, and we can't do that if we stop spending on marketing. Additional capital infusions may become necessary and that possibility is detailed in the business plan. Internet side of business plays a lesser role - Our customers might not be willing to pay for Internet access or Internet Cafe memberships as Internet access costs and hardware costs continue to fall. If this scenario materializes, we will need to move our focus to beverages and pastry items, perhaps even providing deli-style lunches. Internet services in the scenario would still play an important role in attracting customers; we'd just have to charge less and move our numbers around to accommodate this trend.

The persistence Of Memory Salvador Dali

The movement began in the ass's in Paris by a man named Sigmund Freud. Surrealism is used in contemporary society with a lot of advertisement. It is used to influence someone even more in purchasing a product. Salvador Dali (5. 11 . 1904 – 1. 23. 1989) was born in Figures, Spain. He is a Spanish artist that was best known for his painting, â€Å"The Persistence of Memory. † His striking and bizarre images are what caught peoples eye. Many of his paintings reflect his love of Port Light in Spain.He as never limited to a specific style or media. The Persistence of Memory is a very popular and special piece of art. It was Dalais theory of softness† and hardness. † The strange monster that lies on the floor is used in many of his artworks. It has one eye closed with several eyelashes, suggesting that the monster is also in a dream like state. The clocks symbolize the passing of time in a dream. The orange clock is covered by ants. Dali used ants often to represe nt decay.In this portrait Dali uses indeed techniques for shaping and building objects. Warm and cool colors are used in this portrait. This also brings out the tones. The texture is quite smooth and clean. There are circles, rectangles, triangles, and many shapes throughout this painting. It has a nice feeling of space and balance which helps bring out the contrast, rhythm and harmony by sharing it around. There isn't really a focal point since there are things all over the place. The Persistence of memory has many interpretations.In act, Dali would actually purposely create his paintings to make it difficult for people to criticize. Maybe the meaning was simply making people imagine there in a dream when they experience this artwork. Salvador Dali painted in a way to capture the human mind into an illusion or dream like situation. According to today's society, he is relevant in the way of his ideas and creations, however irrelevant in his style and mind. His ideas and creations ar e very mind, his style and mind is quite old fashioned however still extraordinary. By shenanigan

Impact Of Globalisation On Higher Education - 1388 Words

Globalisation is the evolution of society which affect human life, education is one of those, especially in postgraduate degrees which receive the most influence from globalisation. The development in technologies and communication have produced a shift in learning system which affect cultures and national economic growth. Higher education systems has been transformed by globalisation, which is â€Å"the widening, deepening and speeding up of worldwide interconnectedness† (Held et al., 1999, p.14). When examining the impact of globalisation on higher education all over the world, the positive and negative aspects of this phenomenon have been widely mentioned. Some writers argue that globalisation has the destructive effect to the postgraduate system in developing nations and non-English speaking developed nations (Marginson, 2006). Although the downsides of globalisation to higher education remain highly controversial, the occurrence of this phenomenon could significantly enc ourage national universities and governments to develop their standard of higher education which will benefit to students (Damme, 2001). Globalisation could increase cultural exchange and multicultural reality as well. This article sets out to analyse critically the overview of globalisation and how it has valuable effects to higher education in long terms. There are a large number of definitions for â€Å"Globalisation† which could have different meaning for different people. According to Knight (2001), itShow MoreRelatedImpact Of Globalisation On Higher Education940 Words   |  4 Pagesjsil3278@uni.sydney.edu.au Topic: What impacts has Globalisation had on higher education (HE)? A comparative study of Australia and United Kingdom. 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